UIMU Brand Core: A brand dedicated to creating high-quality parent-child interaction experiences for modern families. Driven by "high-quality content design, top-tier IP emotional connection, and online-offline scenario fusion,"we focus on parent-child board games as our core carrier. We integrate IP co-creation, educational core development, innovative product design, and omni-channel operations. We are dedicated to transforming every interaction into warm and beneficial deep companionship among family members.
Since its inception, UIMU has relied on deep insights into children's cognitive development and family emotions. We partner with global top-tier IPs like Disney and Universal Pictures to transform classic movie stories into interactive,growth-oriented physical games. Starting from the core family pain point of "how to accompany effectively, "every product is not just a fun game but a "Thinking Habit Cultivator" and "Family Emotional Connector" fused with educational concepts.
As a pioneer and advocate in China's "Parent-Child Companion Board Game" sector, UIMU is building a rich product matrix ranging from portable experiences to collectible gifts. We utilize a dual product strategy of "IP Hit Products+Original System" and an omnichannel penetration power of "Online Explosion+Offline Breakthrough."Rooted in the real needs of Chinese families, we use board games to carry cultural, educational, and social-emotional values, promoting the concept of "High-Quality ompanionship"